The browser plug-in Easy was created with Gen Z shoppers in mind. Specifically, 16–26 year-olds interested in sustainable fashion who value the convenience of online shopping on a budget.

I would test this prototype through usability testing and subsequent observation. …

Survey Pitch:

Tell me about your clothes! I’m conducting an 8-question survey for my degree project that focuses on young adults and sustainable fashion.

Please consider taking a few minutes to fill out the survey — I’d really appreciate it! Thank you!

Survey Questions

Age range

[16–18 / 19–21 /…

How might we encourage young adults concerned about the environment to make sustainable fashion choices when purchasing clothes? My secondary research primarily focused on the environmental and social impact of the fashion industry. …

1. Design question

How might we encourage Gen Z members concerned about the environment to make sustainable fashion choices when purchasing clothes?

2. Sub-questions

  • How do we educate consumers about the harmful effects of the fast fashion industry?
  • How might we highlight affordable, sustainable clothing options?
  • If people must buy…

Introduction

No matter what we decide to wear, we show our style and how we wish the world to perceive us. With the increased accessibility of online shopping and the desire to be on-trend exacerbated by social media, people are buying clothes at an unprecedented rate.

This rise of consumerism…

1. Design question

How might we encourage young people to make sustainable fashion choices when they need to purchase new clothes?

2. Sub-questions

  • How might we highlight affordable, sustainable options?
  • What are the stigmas surrounding thrift shopping?
  • Can people of different income levels coexist in the secondhand clothing community?
  • How…

Salma Alonso

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