The browser plug-in Easy was created with Gen Z shoppers in mind. Specifically, 16–26 year-olds interested in sustainable fashion who value the convenience of online shopping on a budget.

I would test this prototype through usability testing and subsequent observation. Candidates would be people spread across the Gen Z age spectrum and are somewhat familiar with browser extension technology.

Since the prototype exists on Xd instead of an actual installable browser plug-in, I would give users a specific task to execute on a laptop using a functional web browser in an ideal situation. …


https://docs.google.com/spreadsheets/d/1CbH4yd5wmwiBCnoy0ANc4V2nc3knZkRcEdYJv3I_CEA/edit?usp=sharing

Older Gen Z members want to shop from more sustainable first-hand retailers but state price as the primary barrier.

22–24 year-olds are more likely than 19–21 year-olds to budget $50+ for an everyday outfit.

Older Gen Z members define sustainable fashion as buying second-hand clothes, mainly through thrifting at brick and mortar.

Older Gen Z members will prioritize convenience over sustainability.

People aged 19–21 who primarily purchased first-hand clothes within the past year were likely to never or sometimes research a brand’s environmental impact before buying.

People aged 19–21 who primarily purchased second-hand clothes within the past year are…


Survey Pitch:

Tell me about your clothes! I’m conducting an 8-question survey for my degree project that focuses on young adults and sustainable fashion.

Please consider taking a few minutes to fill out the survey — I’d really appreciate it! Thank you!

Survey Questions

Age range

[16–18 / 19–21 / 22–24 / 25+]

multiple choice

Climate change

[does not ever concern me / sometimes concerns me / concerns me often]

multiple choice

I would describe my clothing budget as

[non-existent / limited / comfortable / abundant]

multiple choice

I will usually acquire new clothes for the following…


How might we encourage young adults concerned about the environment to make sustainable fashion choices when purchasing clothes? My secondary research primarily focused on the environmental and social impact of the fashion industry. My primary research will focus on learning more about Gen Z and their current relationship with their clothes.

I want to find out Gen Z’s current methods of acquiring garments when they want or need to add something to their wardrobe. This will allow me to see the current stores — whether they be fast-fashion or slow-fashion — Gen Z gravitates to. Grouping these stores by their…


1. Design question

How might we encourage Gen Z members concerned about the environment to make sustainable fashion choices when purchasing clothes?

2. Sub-questions

  • How do we educate consumers about the harmful effects of the fast fashion industry?
  • How might we highlight affordable, sustainable clothing options?
  • If people must buy new clothing, what is the most eco-conscious way they can spend their money?
  • What are the stigmas surrounding thrift shopping?
  • Can people of different income levels coexist in the second-hand clothing community?
  • What are the current environmentally-conscious methods of cleaning out closets?
  • Are there ways to combat consumerism and trendy…

Introduction

No matter what we decide to wear, we show our style and how we wish the world to perceive us. With the increased accessibility of online shopping and the desire to be on-trend exacerbated by social media, people are buying clothes at an unprecedented rate.

This rise of consumerism in the fashion industry is not without environmental consequences. How might we encourage young people to make sustainable fashion choices when they need to purchase new clothes?

It’s important to acknowledge that the most eco-friendly way to shop for fashion is to stop shopping altogether. However, this isn’t a practical…


1. Design question

How might we encourage young people to make sustainable fashion choices when they need to purchase new clothes?

2. Sub-questions

  • How might we highlight affordable, sustainable options?
  • What are the stigmas surrounding thrift shopping?
  • Can people of different income levels coexist in the secondhand clothing community?
  • How might we encourage the purchasing of long-lasting garments?
  • What are the current environmentally-conscious methods of cleaning out closets?
  • Are there ways to combat consumerism and trendy culture?
  • How does trendy culture promote extreme pricing on secondhand clothing platforms?
  • How can we get the most use out of the things already…

Salma Alonso

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